Logos & Branding

A Strong Brand Doesn’t Blend In — It Takes the Spotlight.

Build a Brand That Players Remember

In the high-stakes world of casino and gaming, your brand isn’t just a name or a logo — it’s an experience.
At FortunaLabz, we craft bold, memorable, and versatile visual identities designed to connect instantly with your audience and perform across every touchpoint — from slot machines and game platforms to social content and metaverse worlds.

Whether you’re launching a new casino, refreshing a legacy brand, or creating a product line inside a game, we build brand systems that speak your world’s language.

What we create

From logos to full ecosystems — everything your brand needs to stand tall and stay consistent.

Logos That Stand Out

Custom-designed logos tailored to the energy of your brand — clean, edgy, luxurious, futuristic, playful… whatever fits your style and story.

Complete Visual Identities

We build full branding systems including color palettes, typography, icon sets, and layout rules — ready for print, digital, and in-game integration.

Brand Guidelines (Style Guides)

A downloadable brand book that ensures visual consistency across all assets, teams, and platforms.

Brand Assets for Web & Social

Ready-to-use kits including avatars, profile logos, thumbnails, banners, and animated visual elements.

How It Works

Creative precision, collaborative energy, and branding made to perform.

Discovery & Strategy

We begin by immersing ourselves in your world. Through a collaborative briefing session, we explore:

Who you are as a brand
What your audience expects and desires
Your competitors and market landscape
Your long-term goals and creative direction

This step ensures that the branding is not just beautiful — it’s aligned with your business strategy.

Concept & Creative Exploration

Here’s where the ideas take shape.
We develop moodboards, logo directions, font pairings, and color stories that reflect the energy and personality of your brand. We explore multiple visual territories — bold, luxury, playful, futuristic — and guide you toward the one that fits best.

You get to see rough concepts and choose the visual path that resonates most.

Design & Refinement

Once the direction is set, we dive deep into the execution.
We craft and refine the logo, define the visual language (typography, spacing, patterns, graphic elements), and test the branding across key use cases: mobile, print, social, game UIs, merch, or event screens.

We go through multiple refinement rounds to ensure your final design is pixel-perfect, scalable, and unforgettable.

Final Delivery & Brand Toolkit

When everything is approved, we package your brand assets into a full Brand Toolkit, including:

Logo files (SVG, PNG, JPG, EPS, PDF)
Responsive logo variations (icon, horizontal, vertical)
Typography files and usage guidelines
Color palette with hex, RGB, CMYK references
Social media and UI-ready visuals
A complete Brand Guidelines PDF to ensure consistency across all future touchpoints

You walk away with a brand ready to live, move, and shine — anywhere.

Creative Direction

Every project starts with a concept — but not just any concept. We craft a “wow-moment” that aligns with your brand, your campaign goals, and the mindset of your audience. Whether it’s a mythical character crashing through Times Square, or a slot machine bursting from the side of the Eiffel Tower, we design ideas that are made to go viral and made to feel real.

We collaborate closely with your team to make sure the concept hits the right tone — bold, premium, playful, or disruptive.

3D Design & Animation

Once the creative direction is locked, our 3D artists bring it to life.

We model and animate your product, mascot, or universe in full detail — with realistic textures, physics, and interactions. We carefully integrate your visuals into the chosen cityscape or environment, whether it’s a skyline, plaza, or iconic landmark. Every detail matters: lighting, scale, camera movements — all are designed to amplify the illusion of presence.

Compositing & Post

Here’s where the real magic happens.We take your 3D animation and seamlessly blend it with real-world footage, shot or sourced by our team.

We match every aspect of the scene: lighting, shadows, reflections, depth of field, environmental blur, even lens distortion — all calibrated to make the unreal look uncannily real.

The result? A video that feels like it actually happened, in a real place, on a real day — and that’s what makes it irresistible to viewers.

Delivery & Optimization

Your final FOOH video is delivered in multiple formats, optimized for high performance on every major platform:

Instagram (square & vertical), TikTok, YouTube Shorts, X (Twitter), Facebook, LinkedIn

We also provide short teasers, thumbnails, and optional behind-the-scenes cuts to boost engagement. Need subtitles, animated titles, or a local language version? We’ve got you covered.

Built for the Gaming World

Perfect for online casinos, game studios, eSports teams, metaverse projects, Web3 platforms
Optimized for visibility and adaptability on mobile, video, in-game UI, and social media
Designed with bold colors, strong icons, and impactful motion integration in mind

Why It Works?

Because in a noisy world, your brand needs clarity, emotion, and edge.

Recognizable at first glance

Your logo makes an impact in just one look — no explanation needed.

Scalable across all media

From mobile to billboard, your brand stays sharp and consistent.

Emotionally aligned with your audience

We design identities that speak directly to your players’ world.

Built to evolve with your products

Your branding grows with you — future-proof, flexible, and fearless.

Let’s Build a Brand Players Will Never Forget

Your logo is just the beginning — we create full visual identities that help your brand win hearts (and market share).

Start Your Branding Project