Metaverse Game Development

We Don’t Just Build Worlds. We Make Them Playable.

Step Into the Next Dimension of Gaming

At FortunaLabz, we design and develop immersive, gamified experiences in the metaverse that bring your brand to life in ways traditional media never could.

Whether you want to launch a virtual casino, build a branded quest, or create a multiplayer event inside The Sandbox, Unreal or WebGL — we combine storytelling, game design, and 3D world-building to make your vision interactive, social, and unforgettable.

This isn’t just branding — it’s a playable world where your audience can explore, compete, win, and remember.

What We Build

From 3D worlds to gamified quests — we create spaces your audience can explore and enjoy.

Branded Metaverse Spaces

Custom 3D environments like virtual casinos, showrooms, plazas, VIP clubs, and retail spaces.

Playable Quests & Mini-Games

From puzzle-based discovery to multiplayer arena battles — we build narrative-rich experiences with real gameplay.

Launchpads & Product Reveals

Turn your game or feature launch into an in-world event with effects, and interactive storytelling.

Avatars & NPCs

Custom player characters, guides, merchants, and enemies — fully animated and interactive.

Our Process

Story, gameplay, design, and tech — all built under one roof.

World & Gameplay Concepting

Everything starts with your universe.
We explore your brand DNA and define the setting, the story, and the player experience. Is your world mysterious? Competitive? Narrative-driven?

We then imagine the core game mechanics (collect, explore, solve, win…), design the user journey, and map out the emotional arc:

👉 What will your players do?
👉 How will they feel?
👉 What will they take away from the experience?

3D Design & Environment Building

Once the blueprint is ready, we start building the world.

Our 3D artists create custom environments, objects, characters, and UI elements — either in a stylized, low-poly, voxel or realistic style, depending on the platform and creative direction.
We optimize every asset for the chosen engine: The Sandbox, Unity, Unreal, WebGL, Spatial, etc.

Everything is branded, coherent, and designed to perform smoothly.

Game Logic & Scripting

We give life to your world.
Our developers implement all the gameplay elements:

Player movement & controls
Interactions with objects & NPCs
Quest & mission logic
Dialogues, cutscenes, choices
Rewards, points, items, NFTs

We script everything to match your campaign goals — from light gamification to full-on multiplayer challenges.

Integration & Testing

Before launch, we test everything — from device compatibility and performance optimization, to network responsiveness and UX feedback loops.

Whether it’s web-based or runs inside a VR headset, your world needs to be smooth, fast and intuitive — and we make sure it is.

Launch & Support

Time to go live.
We deploy your metaverse space, connect it to your tools (CRM, wallets, analytics, etc.), and support you on event day or campaign roll-out.

Need an influencer walkthrough, live event moderation, or post-launch evolution?
We stay with you to measure, adapt, and improve — so your metaverse project becomes a long-term asset.

Creative Direction

Every project starts with a concept — but not just any concept. We craft a “wow-moment” that aligns with your brand, your campaign goals, and the mindset of your audience. Whether it’s a mythical character crashing through Times Square, or a slot machine bursting from the side of the Eiffel Tower, we design ideas that are made to go viral and made to feel real.

We collaborate closely with your team to make sure the concept hits the right tone — bold, premium, playful, or disruptive.

3D Design & Animation

Once the creative direction is locked, our 3D artists bring it to life.

We model and animate your product, mascot, or universe in full detail — with realistic textures, physics, and interactions. We carefully integrate your visuals into the chosen cityscape or environment, whether it’s a skyline, plaza, or iconic landmark. Every detail matters: lighting, scale, camera movements — all are designed to amplify the illusion of presence.

Compositing & Post

Here’s where the real magic happens.We take your 3D animation and seamlessly blend it with real-world footage, shot or sourced by our team.

We match every aspect of the scene: lighting, shadows, reflections, depth of field, environmental blur, even lens distortion — all calibrated to make the unreal look uncannily real.

The result? A video that feels like it actually happened, in a real place, on a real day — and that’s what makes it irresistible to viewers.

Delivery & Optimization

Your final FOOH video is delivered in multiple formats, optimized for high performance on every major platform:

Instagram (square & vertical), TikTok, YouTube Shorts, X (Twitter), Facebook, LinkedIn

We also provide short teasers, thumbnails, and optional behind-the-scenes cuts to boost engagement. Need subtitles, animated titles, or a local language version? We’ve got you covered.

Use Cases

Slot game launch inside a branded world
Virtual casino tour with hidden rewards
Puzzle quest with NFT collectibles
Multiplayer challenge event for G2E / ICE
Brand collaboration mini-games (fast-food x gaming…)

Why It Works?

Because players don’t want to watch — they want to play.

Total Immersion in Your Brand Universe

Your audience doesn’t just see your brand — they live inside it.

Active Engagement = Longer Interaction Time

The more they play, the more they connect — and the longer they stay.

Viral Potential Through Social Sharing

Unique gameplay moments are made to be captured, shared, and spread.

Future-Ready Positioning in Gaming

Show your audience — and your competitors — that you’re already in tomorrow.

Let’s Build Your Playable Universe

It’s time to move from storytelling to storyliving.

Start Your Metaverse Project